Source: NZ Herald Online 04 August 2014
A new website for commercial property, which combines the Herald’s national listings of property and businesses for sale with expert editorial writing, data insights and market analysis, was launched in August.
Called TrueCommercial, the website is APN NZ Media’s latest digital venture and is a first for Australasia.
“We are bringing New Zealand commercial property with perspective,” said company chief marketing officer Kursten Shalfoon.
“It’s the only website offering much more than national property listings – you will find trusted opinion, advice, key data trends and the latest property research.”
The site extends the success of the Herald‘s Commercial Property section. The twice-weekly publication, which has a readership of 138,000, will be rebranded TrueCommercial.
Confidence in the commercial property sector is at a near record high and market conditions are favourable, said APN’s group sales director David Hoath.
“We have received a positive response and immediate support for the launch of TrueCommercial from the industry, allowing us to start with a strong foundation.”
TrueCommercial.co.nz will also feature the Herald’s website navigation bar for easy access.
The site will pull in the latest newsfeed articles as well as special content from Commercial Property editor Colin Taylor.